Equipment Financing
Best Turf West has provided many tools for your equipment financing opportunities.
Why consider Leasing?
The golf industry has undergone significant changes over the past 15 years. Most
areas around the country now have at least an adequate supply of golf courses,
which has created a highly competitive environment and has compressed revenues
significantly.
While each facility has it's own unique traits, the overriding issues or 'strains'
can be felt in all sectors of the industry, including Daily Fee, Resort, Semi-Private,
Private, and in nearly every region of the country.
Agricredit
AccEptance, LLC
Derek Meinders
Director of Golf, Turf & Recreational Products
8001 Birchwood Court, P.O. Box 2000
Johnston, IA 50131-0020
(O): 800.873.2474 Ext. 3079
(D): 515.251.3079
(M):
515.299.0882
E-mail: d.j.meinders@agricredit.com
Let's
take a closer look at the drivers of change in the golf industry.
- Macroeconomic prosperity and growth coupled with and increasing
interest of golf, combined to create an excess supply of golf facilities.
- As the economy slowed, so did the public's willingness to spend
their disposable income, which compressed revenues. Increased competition
for those revenues forced reduced greens fees for Daily Fee facilities
and many Private Clubs to offer 'financing' options for Initiation
fees, both which negatively effect cash flow and the club's budget.
- The 'Tiger effect' – an increasing number of new and average golfers
began watching PGA Tour events and now expects that their local facility
provide similar conditions, which puts enormous pressure to deliver
a high quality product with reduced budgets.
The overriding outcomes are that each sector of golf facilities now compete
with each other and are forced to provide sometimes unrealistic playing
conditions, with reduced budgets and ever increasing cost of equipment
and maintenance. In order to continue to maintain a competitive advantage
each facility must find a Cash Flow solution to long term turf equipment
and golf car fleet management.
It can be argued that Cash Flow is the single most critical component of business
management and given the fact that very few facilities are exempt from competition,
each must find new ways to optimize cash flow when making equipment replacement
decisions.
Regardless of size of fleet or profile of facility, consider the following when
creating an Asset Management strategy.
- Current and historic maintenance costs
- Each assets frequency of use
- "Visibility”"to your operation (this drives repeat business)
- Golf Cars are highly profitable, highly visible and therefore should be
leased and rolled over as often as possible (tax, quality, competition)
- Turf Equipment are highly diverse assets and require customization
The solution to this problem is unique to each facility, but again the same principals
will apply to every golf facility. The goal of every facility should be "to
use ALL equipment as inexpensively as possible over its useful life ".
Given the facts that each asset in a turf equipment fleet is utilized differently
and that the useful life varies dramatically, every facility should complete
a long term Asset Management Strategy. This requires some extensive work on the
part of the golf facility and includes the following steps:
- Assessing each asset currently on site (both turf equipment and golf cars),
including gathering information on year, hours, condition, original value,
current value, replacement date
- Providing capital equipment expenditures and annual finance payments
- Review current finance or lease contracts
- Determining extraordinary R&M vs. scheduled maintenance costs over a previous
5-10 year period
- Work with your Leasing Account Manager to set appropriate terms and lease
types for each asset.
- Utilize the information above to structure a 10-year plan
Creating a long term Asset Management Strategy and incorporating lease financing
allows each facility to demonstrate to their owners, boards, members, etc how
they intend to: maintain consistent equipment fleets and therefore higher maintenance
standards, stabilize and accurately project their budget long term, and reduce
their R&M expenditures through proactive rather than reactive equipment replacement.
Most golf facilities that have created an Asset Management plan immediately assumed
that leasing or financing would require increasing their cash outlay. In fact
the change requires more of a shift in internal thinking than an increase in
actual dollars. Keep in mind that there are significant advantages in the following
areas:
- Potential tax benefits
- Bulk equipment purchases (manufacturer discounts)
- Reduced Repair and Maintenance
When deciding upon a finance company to utilize, keep in mind that there are
major differences and that each has their own business goals so remember to ask
questions, including:
- What is your golf course knowledge, industry contacts, and staff experience?
- Who do I contact and do I have a dedicated Account Manager (one-on-one
contact from quoting to lease maturity, including customer service, buyouts,
etc)?
- Do you provide Live phone coverage or an automated system?
- What are your product offerings - Lease Purchase, Capital Lease, True
Lease, Loans?
- What are your fees?
- What is your documentation fee per contract?
- Do you charge Interim Rents?
- What is your end of term -
- Appraisal fee?
- Disposal fee?
- Transportation charges?
- Storage charges?
- Who has Residual Value responsibility?
- Do you have and what is the charge for Asset management tools and reports?
- What types of equipment do you finance?
- Turf Equipment
- Golf Cars
- New vs. Used
- GPS
There are multitudes of financing options but very few finance companies that
are relationship based and structured to fulfill all of the needs required by
golf facilities. Every golf facility has a mix of different manufacturers' equipment
and finding a brand neutral leasing option that provides you with the leverage
you need to be successful is vital to creating the optimal long term asset management
solution.
Best regards,
Derek Meinders
Director of Golf, Turf & Recreational Products
8001 Birchwood Court, P.O. Box 2000
Johnston, IA 50131-0020
(O): 800.873.2474 Ext. 3079
(D): 515.251.3079
(M):515.299.0882
E-mail:d.j.meinders@agricredit.com
Since
1999, Best Turf West has continued to earn the trust of our customers leading
the turf grass services industry through the delivery of Baroness Mowing equipment, PlanetAir aeration
and Pequea Precision Topdressers innovative technology, Turf grass/Soil-specific
expertise and outstanding service quality. No matter how challenging their
service issues may be, our customers know that when they call Best Turf West
we will find a way to fulfill on our promise
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